Barry Callebaut Elix launch | 2021 | Hybrid

International Launch of Elix by Barry Callebaut
Made from 100% pure cacaofruit. The cacaofruit naturally contains the required amount of flavanols to optimize the blood flow across the entire body. It is a good source of iron, magnesium and potassium. Besides the 100% pure cacaofruit elixir, combinations with herbs and other fruits can be explored to enrich the range with beautiful taste combinations and additional nutrients. The nutraceutical fruit drink contributes to personal as well environmental health.

The Launch took place in the beautiful green “Hortus Botanicus” in Amsterdam. We had a small press presence at the actual location while most viewers watched it online.

Responsible for:
Set dressing
Stage setting
F&B
Print materials
Goodie bag
Budget

Commissioned by We Are live, responsible for concept creation and Live stream

The Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products and the reference for innovation in the industry.